fender guitars

Fender Guitars

High-traffic React/TypeScript storefront on Shopify + Contentful for Fender’s global catalog.

I worked as a frontend engineer on Fender’s consumer ecommerce experience, building high-traffic, multi-brand interfaces on top of Shopify and Contentful. My focus was shipping fast, accessible UI that could scale across product families and campaigns without duplicating effort.

On the React/TypeScript side, I built modular components (cards, grids, PDP modules, spec tables, carousels, sticky CTAs) that were wired to Contentful content models and the Shopify Storefront APIs.

The result: a reusable UI layer that lets content and merchandising teams ship collections, artist drops, and seasonal campaigns quickly - while keeping Core Web Vitals, a11y, and brand polish in check.

Stack: React, TypeScript, Shopify (Storefront APIs), Contentful, CSS modules/utility classes, testing/linters/CI.